GiGi New York needed to replace outdated legacy systems with a modern, fast, and unified eCommerce solution. Their goal was to enable smooth omnichannel operations, a reliable checkout experience, and seamless ERP integration for better efficiency..

Allure Commerce led a focused, week-long discovery workshop to map out business workflows and customer needs. With insights in hand, we migrated GiGi New York to Shopify—creating a sleek, high-performing, and fully integrated eCommerce platform.

GiGi New York now enjoys a scalable and elegant DTC eCommerce setup. Conversion rates improved, site reliability increased, and enhanced analytics provide clear insights—empowering smarter decisions and boosting their global luxury brand presence.