A Major Shift Is Underway—And It’s Reshaping The Future Of Commerce On Adobe.

Adobe’s shift from a commerce-centric strategy to an AI- and content-driven model has left many merchants questioning the future of their platforms. With Adobe Experience Manager (AEM) now at the center of its roadmap, traditional strengths like B2B workflows, ERP integrations, POS support, and multi-storefront management are seeing reduced focus. This move away from deep transactional capabilities in favor of content orchestration and AI-powered personalization may benefit content-led brands, but it introduces serious challenges for commerce-led businesses that depend on robust backend functionality.

The consequences are not just technical—they're strategic. Merchants are facing rising costs, complex re-skilling needs, potential disruptions in operations, and uncertainty around long-term platform fit. Brands must now re-evaluate their architectures, identify critical workflows, assess internal capabilities, and explore alternative platforms that continue to prioritize strong commerce infrastructure.

A proactive, phased approach to transition can help mitigate risks and prepare organizations for future scalability.
If your business relies on powerful commerce tools and operational consistency, this is the moment to act. 

Download the full guide now to understand what Adobe’s new direction really means—and how to stay in control of your commerce future.